OmniWorx provides graphic design, branding and business solutions for small to mid-sized businesses in Toronto. Our clients range across industries, including retail stores, restaurants and bars, tradespeople, community groups and non-profits.
More details and work below
Storefront Light Box Sign
Cliffside Village Books
Cliffside Village Books was looking to update the light box on their storefront, OmniWorx worked with them to create an updated, on brand, sign that would make the store look great and stand out amongst their neighbours.
Derrick Zuber Rebrand
Derrick Zuber Music
Derrick Zuber Music is one of OmniWorx’s longest standing clients so when Derrick made the decision to rethink his brand and marketing strategy he naturally came to us to work on this project.
Muddy Paws Marketing Collateral
Muddy Paws in the Guild
After serving the Scarborough Community for over 20 years, the owners of Muddy Paws in the Guild asked OmniWorx for help refreshing their marketing collateral.
BIBBCON Landscape Construction Inc.
360kids via RGD Designathon
Working with a group of Designers at a Designathon hosted by The Association of Registered Graphic Designers, our Principal Jack designed the concept for posters that could be placed in schools to connect kids with the program.
Branding and graphic design are crucial elements of a business that are often overlooked. Business owners sometimes prioritize design work last, not realizing the impact it can have on attracting and retaining customers and making sales.
First impressions count, whether it’s a customer glancing in your storefront window or scrolling past your social media post. If your signage or promotional materials look amateurish, people won’t take the time to read your message. Without consistent branding, your business might interact with someone multiple times without that person ever recognizing your company.
Quality design and branding is a business investment. It helps you makes a strong first impression, earn trust and build customer loyalty. We work with businesses to craft design work that speaks to your target customers and tells the story of your company. Working together, we can create a clear branding message that reflects and elevates your business. By focusing on your company’s target demographics, we create an eye-catching design work that speaks to your ideal customer.
We cater to smaller, local businesses looking for high-quality design work. Often, small business owners want to modernize or create a consistent branding look, but don’t know where to start. Most companies can’t take on an in-house designer, but freelance designers vary in fees and quality.
If you’re in Toronto, you may have seen our design work. Maybe it was on the Guildwood Village Community Association flag, a poster for charity group 360Kids or the menu cover at Ace’s Place restaurant.
What kind of graphic design work do we do?
Complete branding programs including a logo and colour pallet that people recognize and connect with
Company websites that tell customers what they need to know and look great on any device
Marketing materials like business cards, posters and banners
Environmental graphics like pricing boards, signage, and wayfinding.
New store setup design including signage, branding and layout
Exhibit design for trade shows and fairs
Slide designs for meetings and presentations
Social media graphics to help you connect with customers online
UX / UI design to make products user-friendly
Why does branding and graphic design matter for businesses?
Strong branding creates customer recognition of your business. With good branding, customers can recognize a business by its logo, colours and typeface—even before reading a word.
Polished design builds trust because it reflects the value and quality of your products and services. Customers feel confident purchasing from a company that presents as professional.
Branding tells the story of your company and lets customers know what to expect. For example, the branding we did for the Muddy Paws in the Guild pet store is playful and relaxed. Compare that to the tone we used for Allied Psychology Services, which is still approachable but more formal.
Branding builds customer loyalty because brands become part of our identities. From our phone to our clothes to the coffee with drink, the brands we choose are a reflection of who we are.
Good design is attractive, but its first priority is to inform and guide customers. A restaurant menu, for example, needs clear readability to help customers find items that suit their taste. It should also highlight specials the restaurant wants readers to notice.
Our graphic designer Jack Henry specializes in branding and design for small to mid-sized Toronto businesses.
Creative solutions tailored for your business needs
A graduate of OCAD University’s Graphic Design program, Jack blends art with real-world business strategy. The result? Creative solutions that add value to your business.
Jack has designed for a wide range of industries including restaurants, retail stores, health care, community organizations and charities. As well as helping companies develop their brand, he creates beautiful marketing materials and signage.
With his passion for technology, much of Jack’s work involves designing for the web. Even though these projects are for online, the focus is always on putting people first. That means making products as user-friendly as possible, as well as providing any tech training needed for your staff.
Jack started out working in-house for The Boys & Girls Clubs of Canada and the Ontario College of Teachers. He also worked for agencies including FleishmanHillard HighRoad. As part of OmniWorx, Jack has continued to build his portfolio, working with a wide range of local organizations.
Building community through graphic design
Part of Jack’s interest in local business stems from his love of community-building in his Toronto neighbourhood. He’s heavily involved in his Guildwood and Cliffcrest neighbourhoods and was part of the team that designed the flag for the Guildwood Village Community Association. In addition, he serves on the Board of the Scarborough Bluffs Community Association. Jack also works with local grassroots groups, helping them develop their visual message.
Jack also stays connected to his community of designers, sharing knowledge and helping support design in Canada. He’s an active Provisional Member of the Association of Registered Graphic Designers (RGD), and also serves on their Communications Committee. Jack is a dedicated attendee of RGD events, continuing to build his knowledge of marketing, business and design principles. The RGD provides certification and ongoing programs for designers. Their goal is to ensure a standard of consistent quality graphic design across Canada.
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